backing

back ·ing noun ˈba-kiÅ‹ – support or aid – approval or endorsement

How does a small community become the Coolest Small Town in America? For Lititz, there are many contributing factors: the streetscape, the retail offerings, the food and beverage (including the chocolate and pretzels!), the park, and the events. And yes, these all make Lititz cool.

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But becoming the coolest, that required an additional factor ~ community backing. From the people who live here and work here to the occasional visitors and the experienced returning guests, without the overwhelming response and community backing that gained us almost 10,000 on-line votes, this title would not be ours.

Who has your back? Do you have direct financial backing (public or private) or more supportive backing (strong volunteer base and great leadership)? How can you maximize this support and where might it take you?

And in the coming weeks, you can receive additional backing, from us! As a firm with a passion for Pennsylvania’s downtowns and their success, we will offer some tales from the road. These brief but inspirational journeys will hopefully provide not only a source of inspiration for what you can do in your town, but also a   means of support through regional precedents that can be applied as you work to make your community the best it can be.

Welcome aboard and we hope you enjoy the trip!

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