beyond costuming

beyond costuming

It was reported that Americans spent $2.52 billion dollars on Halloween costumes in 2015 (http://www.statista.com/). Apparently we costumed our children, ourselves, and even our pets. (And that number is just for the costumes. Imagine the total when you include the candy and the decorations.)

So, what are you going to be this year?

This is an important question, whether you apply it to your students, yourself, your pet ”¦ or even to your campus.

What do you want your campus to be? How do you want your campus to look? What impression do you want to give to visitors, residents, and staff?

While most campus communities appreciate the importance of the physical environment, too often the opportunities to uncover and realize each campus’ power and uniqueness are missed. It is by connecting these unique qualities to the aesthetic improvements that allows us to go beyond simple costuming to effecting true campus transformation.

So this year, as you settle back with your favorite Halloween treat, take some time to reflect on your campus and the future. At a time when everything has been homogeneously pumpkin-spiced, what are the ways you can stand out, what are the tangents you can traverse, what paths have you yet to explore?

beyond costuming