Elizabethtown Borough Parking Signs
While M&M ®’s aren’t actually produced in Elizabethtown, MARS Inc. is located in Elizabethtown and processes all the chocolate for these candy snacks in the borough. As such, the M&M ® characters have become strongly linked to the downtown and inspired these unique parking signs.
Four existing municipal lots were already coded using the four main M&M ® colors. However, the placement (parallel to traffic) of the signage made them hard to see and the colors had faded with time.
The new signs are double-sided and placed perpendicular to the road, oriented for vehicular traffic. Both the signs and the poles are color-coordinated and the M&M ® characters are also prominently featured to add a touch of whimsy and to enhance sense of place and recognition.
In addition to the design and development of the signs, Derck & Edson also worked with the Borough to secure copyright provisions for the use of the characters.
Today, these signs exceed expectations as they clearly delineate parking areas and add a notable element to the downtown streetscape.