Upper Iowa University Stadium
This project took an existing stadium and infused it with big-time stadium amenities, transforming it into an exciting Division II football venue.
Now that the renovations are complete the changes are amazing. Spectators no longer enter via a gravel road but are now welcomed to a new east-stadium plaza space complete with barbecue! As for watching the game, choices now abound from the traditional view from the stands to new dining plazas to â€˜riding the rail’ on the elevated walkway around the stadium which provides good views from most every angle. And there is no lack of entertainment with the new huge video board in the south end zone.
The feedback about these changes reinforced a fact about modern sports venue design: the spectator experience is a major part of what the facility is all about.